SUGAR BUILDINGS
BRIEF:  Encourage people to drink more water
MEDIA:  TV + Digital video 30 sec

Sugary beverages have contributed to an epidemic of obesity, heart disease and diabetes. Learning that half of American’s drink at least one soda every day, we wanted to show there is always a better choice.

NYC  POP-UP EVENT

We helped people visualize exactly how much sugar the average American drinks over their lifetime. All 221,314 cubes of it.

 OOH

By using tailored messaging in major cities across the US, our campaign got personal and helped them see how much sugar they were drinking.

THE RESULTS

BEHIND  THE  SCENES
Want to know how the Brita Sugar Buildings were created? Take a look.