DDB&R
BRIEF:  Celebrate International Women's Day
MEDIA:  Social+  global offices

We decided the best way to show DDB's support of International Women's Day was to highlight one of our most notable women, in a way worthy of her contribution to our industry. This activation rolled out globally across our DDB network in less than 24 hours.

RE-WRITING HISTORY

Altering headlines on some of Phyllis's most notable work, revealed that creative women have been an integral part of DDB since the very start.

PR RELEASE

Even our PR announcement was a modern take on a historical piece created during Phyllis's era.