KEEP IT GOLDEN CALIFORNIA
BRIEF:  Remind Californians why it’s important to save energy
MEDIA:  TV 60 sec + 30 sec

At first glance, California’s natural beauty and energy use, may not seem to go hand in hand. However, the two are intrinsically intertwined. We were asked to remind Californians of this relationship, and inspire them to reconsider the way in which they use their energy.