creative director
CAT'S GONE
BRIEF: Show the odor controlling benefits of Fresh Step
MEDIA: TV 30 sec
When you can no longer smell a stinky cat litter tray, it’s something the whole family can get excited about.
DON'T TELL MOM
BRIEF: Show how Fresh Step with the power of Febreze eliminates odors
MEDIA: TV 30 sec
Getting one past Mom is tough. But not impossible. You just have to think it through.
These print ads became puzzles as readers tried to find the cat. Or cats. Explore the images below if you think you can find these sneaky felines.
OTHER WAYS
BRIEF: Promote Fresh Step with Febreze
MEDIA: TV 30 sec
Try as you might, litter tray odors always seem to find a way to hang around. That’s why Fresh Step uses the power of Febreze to eliminate odors so you don’t have to.
