HOLIDAY  CAMPAIGN
BRIEF:  Develop a global campaign to promote Intel Core i3, i5 & i7 Processors
MEDIA:  In-store & digital display

More really is possible with Intel inside. Dramatically bringing this to life helped shoppers around the globe, understand the difference in processing power, and which one might be right for their needs.

ENTHUSIAST  CAMPAIGN 
BRIEF:  Drive product awareness of the Intel Core i7 Processor & Solid State Drive
MEDIA :  In-store

Only extreme Intel processing power can be relied upon to ensure victory and destroy enemies for gaming enthusiasts game after game after game after game.