REMIFEMIN
BRIEF: Re-define the social strategy & create new engagement
MEDIA: Social + Digital DM

A New York Times article on menopause said it best; “As a conversation stopper it has few equals.” We set out to change this by providing women with a safe, open place to talk about Menopause. We completely re-structured Remifemin’s social account, successfully growing their social community from 1500 followers to over 51,000.

FACEBOOK POSTS

No matter how women might be feeling, we showed them they weren’t alone. Each week we asked and they answered. Their general mood was displayed for all to see: good, bad, happy or sad, all emotions were accepted.

CONTENT CALENDAR

We developed monthly content calendars to provide women with coping tools, and something to look forward to:
- Promotions & interesting facts about Remifemin
- Mood of the Week
- Tips and Tricks
- “The Dr. is in” featuring Remifemin’s resident Doctor
- Random stuff, because laughter is the best medicine
- Q&A with insights from the women who know it best