RIDE WITH PRIDE SF

For two days, San Francisco’s Pride Parade allows everyone to let their true colors fly. However, we wanted to let those colors fly for the other 363 days of the year. In order to create an everlasting tribute to the legacy of the LGBTQ community, we launched Ride With Pride. Our initiative petitioned a permanent redesign of the Muni Metro subway map to reflect the rainbow flag.

SWAG

Our movement wasn’t complete without swag. These were giveaway items distributed at the San Francisco Pride parade to help spread the word.

SOCIAL MEDIA

We also created social media accounts to engage viewers and encourage them to support our idea. You can check them out here and here.