creative director
RARELY SEEN CAMPAIGN
BRIEF: Raise donations for Women's Refuge
MEDIA: TV, OOH & print
Domestic violence often occurs behind closed doors and out of sight. Unfortunately for many women, out of sight means out of mind. We reminded people that while they may not see domestic violence happening, it is happening, and these women desperately need their help.
INTERACTIVE BUS SHELTERS
To help people understand that prevalence of domestic violence, and the need to help the abused, we installed motion sensor speakers in bus stops. Unsuspecting commuters activated the speakers which projected a violent exchange between a couple. This contrasted with the quiet images of homes depicted in the OOH.
THESE DAYS CAMPAIGN
BRIEF: Raise donations for Women's Refuge
Violent images designed to activate people into donating can often have the reverse effect. So we focused on the success stories, made possible via donations, to empower everyone to help turn the story around.
SEE A WAY OUT CAMPAIGN
BRIEF: Raise donations for Women's Refuge
Every donation, helps Women’s Refuge keep the doors of possibility open for abused women and children.